Rob Ambrose of High Green Media produced and chaired Delivering an Exceptional Consumer Experience at IBC 2017. This panel session featured a great line-up of speakers talking about how they are starting with the consumer’s needs before deciding what technology investments to make.

  • Sinead Greenaway, Chief Technology and Operations Director – UKTV
  • Chris McGrath, SVP Data & Analytics – Discovery Communications
  • Richard Waghorn, Director of Transformation and Technology – RTÉ
  • Liz Ross, CEO – Freeview Australia
  • Tom Williams, CEO – Ostmodern
  • Charles Dawes, Senior Director, International Marketing – TiVo

Here’s a short video from the session, published on the IBC Facebook feed (scroll down for more content).

There’s an article on the IBC 365 web site here, and a write up from the IBC Daily below. Also available on the TVB Europe website.
Here’s the full video recording of the session.