RFP and Product Demo Masterclass Skills Training Workshops

High Green Media is working in association with IABM, the international trade association for suppliers of broadcast and media technology, to provide specialist training in pre-sales skills for the industry. Two Masterclass training programs are available, RFP Masterclass covering the skills you need to create a winning response to Request for Proposal (RFP) and Demo Masterclass to develop compelling user-focused product demonstrations.

RFP Masterclass

No-one enjoys writing RFP responses. Whether it’s a written document or Excel matrix, most buyers insist on an RFP (or PQQ, RFI or RFQ) as part of their buying process. Solution providers hate having to answer them and frequently end up making basic mistakes.

A weak RFP submission risks undoing months of sales effort if it fails to promote the value and benefits of your solution to an audience of business decision makers – many of whom you’ve never met. And a poor RFP process will cost you days of stress and wasted time.

In this interactive, practical and fun one-day workshop for broadcast and media technology suppliers, you’ll learn how to…

  • Earn pole position on the shortlist and increase sales with stand-out responses
  • Sell the benefits of your solution with eye-catching text, images and structure
  • Save stress, wasted time and last-minute panic with effective bid management

Download the full course brochure here.

“This is the best course I’ve ever been on”

—— Delegate from Piksel

Who’s it for?

Whether you’re about to write your first RFP submission or you’re a sales veteran, you’ll enjoy and learn from this course. Anyone in sales, pre-sales or product management roles who has to sell a solution on paper will gain valuable new skills, tips, techniques and practical advice.

“Rob was a fantastic trainer and provided us with an interesting and interactive course. He covered lots of useful topics with the right level of detail”

—— Delegate from Pebble Beach Systems

When and where?

RFP Masterclasses are scheduled as a full-day course at your preferred location (office, or off-site), so long as you have a minimum of four delegates. Contact us if you have fewer participants and we can try to accommodate. You can also combine with the Demo Masterclass (below).

IABM member companies benefit from a discounted rate of £350+VAT per delegate, the rate for non-members is £450+VAT. The fee includes pre-course preparation guidance, a full-day Masterclass workshop, refreshments, three-course lunch, and post-workshop access to all materials. 

UK and international locations are available (with additional expenses for non-UK venues).

Contact us for more details or to arrange a Masterclass for your organisation.

Demo Masterclass

It’s always tempting to show prospective customers the power of your solution by covering every feature and option in a demo. But this risks overwhelming customers and leaving end users confused and worried that the system is far too complicated for their every-day needs.

The Demo Masterclass is an interactive, practical and fun one-day workshop for broadcast and media technology suppliers who want to accelerate the sales process with winning demos.

You’ll learn how to build and run demos that connect with end users and bring to life the benefits your solution will provide…

  • Design demos to showcase compelling business value
  • Deliver day-in-the-life demos built around users’ needs
  • Present powerful demos to engage and win over buyers

Download the full course brochure here.

Who’s it for?

Whether you’re about to deliver your first demo, or you’re a demo veteran, you’ll enjoy and learn from this course. Anyone who demonstrates software or hardware solutions will gain valuable new skills, tips, techniques and practical advice.

When and where?

Demo Masterclasses are scheduled as a full-day course at your preferred location (office, or off-site), so long as you have a minimum of four delegates. Contact us if you have fewer participants and we can try to accommodate. You can also combine with the RFP Masterclass (above).

IABM member companies benefit from a discounted rate of £350+VAT per delegate, the rate for non-members is £450+VAT. The fee includes pre-course preparation guidance, a full-day Masterclass workshop, refreshments, three-course lunch, and post-workshop access to all materials.

UK and international locations are available (with additional expenses for non-UK venues).

Contact us for more details or to arrange a Masterclass for your organisation.