Unpicking the secrets of SaaS-success for media technology vendors in this panel chaired by Rob Ambrose at the IABM Executive Summit in London.
The challenge of getting products, pricing and sales right for an on-demand world, and (definitely) not taking a normal price and dividing it into 36 monthly payments. And we discuss how to deal with push-back from customers whose bonus depends on EBITDA and still prefer a capital purchase.
A great panel of speakers from innovative companies discuss how they’ve built their successful SaaS businesses.
- Mike Ward, Marketing Director, Singular.Live
- Chris Clarke, CEO, Cerberus
- Alan Pimm, Co-founder/Director, MediaSaaS
- Jonathan Bridges, CIO, Exponential-e
Original content (and more) on the IABM website.