Seeing clearly in the cloud—strategies for business transformation IBC 2019

The broadcast and media industry is at the tipping point of its transformation to an on-demand, data-driven world with the cloud at its heart. It’s disrupting every level of our industry—people, technology and business practices.

The journey to the cloud can be complex and full of obstacles, requiring media companies and tech vendors to transform together to address a whole new range of business and technology challenges, from the move to consumption-based models to the adoption of multi-cloud (including on-prem) workflows and machine learning.

Rob Ambrose chaired this opening panel session of IBC 2019 with IABM, with some of the biggest names in the industry talking candidly about their cloud strategies.

  • Tim Shoulders, President – Grass Valley
  • Bhavik Vyas, Head of M&E Global Partnerships and Alliance – Amazon Web Services (AWS)
  • Olli Sipilä, Head of Production and Distribution Technologies – Finnish Broadcasting Company (Yle)
  • Peter White, Chief Executive – IABM
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