TVB Europe: cloud is about the shift from the tactical to the strategic

Rob Ambrose of High Green Media was featured in TVB Europe talking about the practical implications of cloud on broadcast and media companies.

The article follow’s Rob’s involvement at the MediaTech 360 conference in London in June.

“Agility is the keyword when talking about cloud. A broadcaster’s move to cloud has to be done with eyes wide open or it can come with cost complications.”

Rob is quoted in the article explaining that there are “many good reasons for adopting cloud, but not necessarily to save money.” He warned he had heard of “cases of people ‘forklifting’ legacy application into cloud and getting a huge bill afterwards.”

Read the article online here

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