Creating the definitive broadcast and media industry model, the BaM Content Chain


The BaM™ Content Chain

High Green Media has worked with IABM to architect a game-changing new model representing the broadcast and media industry.

The BaM™ Content Chain: from Creator to Consumer is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate the fast-changing business environment. The BaM™ Content Chain will thus prove invaluable to technology buyers, users and vendors alike to adopt the most creative and efficient operational processes and choose the best tools and technology.

The BaM™ Content Chain serves four primary economic functions:

  • Building a common understanding of the creative, technical and economic activities addressed by the industry. This enables changes to be tracked and understood
  • Underpinning the valuation of the addressable market for different types of technology products and services – now and into the future. It looks at this from both ends – spending by technology buyers, and revenues of vendors
  • Aiding discovery of potential solutions/vendors by prospective buyers, making it clear who sells what, and which products fit which niche
  • Creating a blueprint for building a modern content supply chain – optimizing workflows and operations to deliver content from creator to consumer efficiently across multiple formats and platforms

Interact with the model on the IABM website.