Enabling commercial broadcaster to reboot business for digital

The challenge

A market-leading free-to-air commercial broadcaster in western Europe recognised the looming threat of digital competition for its viewers and advertising revenue. It needed a fresh strategy for growing new revenue streams while maximising the success of its established TV business through efficient operations and multi-platform workflows.

The solution

High Green Media advised senior management (CEO, CFO), creating a strategic roadmap for content and business operations fit for a digital future. A new operating model for an efficient multi-platform content supply chain was created, linked directly to consumer trends in the market. This included approaches for business strategy, revenue models (ads and direct-to-consumer), organisational structure, real-estate, enabling technology, content and distribution strategy, consumer data and analytics.