Media market entry support for cloud services provider

The challenge

An established cloud technology provider was enjoying increased business in the broadcast and media market, but recognised that its sales and bid teams weren’t always able to speak the language of technology buyers in the media industry, and were struggling to position the benefits of the company’s services for the digital transformation challenges its customers are facing. The company also wanted to develop a portfolio of solutions focused on the precise needs of media operations.

The solution

High Green Media was brought in to work with the cloud provider to develop a clear go-to-market proposition for building success in the broadcast and media sector. This included developing relevant messaging, reviewing and updating existing materials, advising on customer requirements and product portfolio, and supporting a proposal to secure a major new contract with a large media company.